In 1983, Apple co-founder Steve Jobs was looking for a new CEO to run his burgeoning company. He tapped John Sculley, the CEO of Pepsi-Cola and the marketeer who had devised the Pepsi Challenge, which helped the soda company take on Coca-Cola. Jobs wanted someone who could help upstart Apple challenge all-powerful IBM. To convince …
I’ve been observing for some time an emerging phenomenon regarding temporary work. For some, temporary jobs actually may become their preferred career. If adopted broadly, this trend can have a huge uplifting effect on employment and our economy. Here’s why. As any CEO will tell you, “uncertainty” is a powerful determinant of when to invest, …
I have never met new Yahoo CEO Marissa Mayer, but I’m impressed with her accomplishments and the admiration she enjoys in Silicon Valley. I am reminded of Charlotte Beers, well-known and very successful former CEO of Ogilvy & Mather Worldwide. Beers was my contemporary; we grew up together in marketing and advertising in the “Mad …
Both political parties agree that the 2012 elections are mostly about sustainability of the middle class and the economy.
A central issue is jobs, and a majority of economists say prospects are dire for short-term decrease in the US unemployment rate.